For this project me and my teammates had to design new features for Marktplaats. During this project we build the features making use of the Lean Startup Method. The Lean Startup Method revolves around quick designs and confirming it’s viability through user tests. During this project I was mainly responsible for concepting, research and visual design.
Concept
To form the concept we made use of several creative brainstorm methods. We started with diverging (generating a lot of concepts, without judging them), followed by converging (criticizing the concepts, until one is left). We made use of the following methods:
Diverging
Superhero method
Indirect analogies
Guides Fantasies
Longlist
Converging
COCD-box
Prefer method
SWOT-analysis
Goal
The winning concept was Marktplaats Communities. This concept gives users the option to create or join a specific community. The goal of this concept is to keep users within Marktplaats (longer-stay). We noticed out of research, users tend to discuss their interests on the web (tweakers/reddit/twitch/youtube/etc.). We want users to discuss and share their interests within Marktplaats. Resulting in selling and buying products quicker and giving the user meaningful feed.